About Me

I'm a seasoned Art Director, Graphic Designer and Production Artist with 10+ years experience on the client side as well as in ad agencies. During this time I've been a key asset to art, design, print and video production teams. I have a true passion for creating design that arrests the eye, enflames the heart and captivates the imginations and attentions of consumers everywhere.

On the print side of the creative process, I have developed print advertising and collateral design. I have worked with printers and vendors to produce finished materials. I have managed in-house photographers, recruited and managed freelance designers and worked with copywriters, editors and marketers to maintain a fresh, progressive and consistent look.

On the web side of creative development, I have produced online pages and advertising. In addition, I have managed work-flow for site updates.

As well as my background in advertising and a degree in Fine Art, I have taken classes at The Art Students League of New York to enrich my love for art.

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Work

Freelance, NJ

Art Director • 2016 - Present

Providing Art Direction, Graphic Design and Production Services for consumer advertising, and email designs for TDBank and Pinpoint Intelligence.

Commonground/MGS formerly The Vidal Partnership, NYC

Studio Manager • 2015 - 2016

Responsible for mechanical and pre-press production, comping, and photo retouching. Provides brand managers with creative presentations for client pitches. Manages studio workflow, budgets and creative assignments to meet tight deadlines on all clients including: Powerful Yogurt, Rémy Martin, TD Bank, Verizon, Milk and Palm Bay International Wine Brands.

The Vidal Partnership, NYC

Studio Design Specialist • 2008 - 2015

Provided mechanical, pre-press production and graphic design services for marketing and advertising on clients that included: JCPenney, Sprint, Royal Caribbean, Diageo, Heineken, Heineken Light, Oscar Mayer, Tylenol and Zyrtec.

Unit 7, NYC

Interactive Media Specialist • 2007 - 2008

Developed creative and marketing presentations to win accounts for clients that included: Shire/Daytrana, Pfizer/Lipitor, Pfizer/Lyrica, MasterCard, and Raritan. Edited and produced company TV reel. Filmed, coedited and coproduced documentary: "Walking in the Shoes of a Type 2 Diabetic.", locking in client trust for future pharmaceutical advertising campaigns.

BookSpan, Garden City, NY

Senior Art Director • 2002 - 2007

Developed communication strategies and creative design for Book-of-the-Month Club and Children's Book-of-the-Month Club print and catalog advertising. Collaborated with Creative Directors and Copywriters to best serve our clients' needs and desires. Pitched initial creative concepts and directed final art for production. Managed in-house photographers for all photo shoots.

Cablevision, Bethpage, NY

Graphic Designer • 2000 - 2002

Led the ground-up development of a monthly magazine for subscribers. Produced on-air banner advertising, and designed promotional mailings for Cablevision's Digital Cable Service. Concepted and developed web and print advertising for Lightpath, Cablevision’s Fiber Optic Communications Network Provider and Optimum Online, Cablevision's Online Service Provider.

Doubleday Direct, Garden City, NY

Art Director • 1999 - 2000

Produced and managed the development of new member print ads, enclosures and direct mail catalogs for The Military Book Club. Redesigned the Military Book Club brand, which resulted in a 180% lift in book club membership enrollment. Developed book club print ads, catalogs and sales packages.

Rocket Science, NYC

Art Director • 1997 - 1999

Provided Art Direction in consumer advertising, direct mail and promotions for New Century Network, J LaMotta's Food Products, Inc., Healthy Home Environmental, Chelsea Market, Urban Glass, Teacrest, Stella Show Management, HomeDelivery.com™ Merchant Network, Smart Parent Productions, Lamaze Family Magazine and Sandella's Wrap Cafe.

Education

NYU Certificate Program, NYC

Continuing Education—Web Development • 2014 - Present

The Art Students League of New York

Drawing • 2008 - 2010

School of Visual Arts, NYC

Continuing Education—Multimedia and Video Editing • 2002 - 2007

PRATT, NYC

Continuing Education—Multimedia and Web Design • 2000 - 2002

Fashion Institute Of Technology, NYC

B.A., Advertising Design • May 1997

State University of New York, Albany, NY

B.A., Fine Arts and English major • May 1992

Skills

Mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop), Word, PowerPoint, Excel, HTML, CSS, Wordpress and Final Cut Pro.

Testimonials

  • Harry is simply the best!
    Not only the best, most efficient, resourceful, super organized, solutions oriented studio designer and manager, but the best business colleague as well. I can always count on Harry to provide top level design solutions for print and digital productions from start to final delivery, and always with joy and enthusiasm. There isn't a project he cannot handle or figure out how to handle, including spectacular OOH, website/social media designs, 3D printing, presentation designs, and packaging design. An invaluable resource who's work ethic and charm are contagious and always lead to better creative work.

    Juan D. Cano, Account Manager at Commonground/MGS & MBA Candidate

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